Brand is not even the product or service you offer.
Brands evoke emotion. It’s what people experience and how they perceive you.
A brand is therefore not tangible; it’s what people will remember and what you may be loved or disliked for.
For something as elusive as the concept of branding, the answer might not be as obvious.
However branding is your company’s backbone. It is how you communicate with your audience, how you create awareness and it is an important tool in growing your business for the future.
An investment in branding can produce measurable results over time, so if you are someone looking to create a strong foundation for your company, a well-built brand will be your greatest ally.
No. Identity is an essential part of branding, but it’s only one of the pieces.
An identity comprises all the aspects used to communicate your brand to your audience. This may include (but not limited to) your visual identity (logo, colours etc.), a website, packaging, verbal identity (slogans, taglines etc.) video, ads and more.
Although we are primarily a design studio, we view strategy as an essential part of the design process. We have nearly a decade of experience helping define brands and have always been involved in crafting the brand story, evolving communications through copyrighting and developing engaging identities. Design, for us, is an essential means to an end, with the end being your business goals.