Hellenic Studies is an interdisciplinary grouping of courses designed to help students develop an understanding of Greek language, traditions and history, which are at the root of Western civilization. The ask: create an identity to represent and promote the Hellenic Studies program at Dawson College, with the objective to increase the number of applications. In an attempt to avoid Greek logo clichés, a mono-line approach with flat colors was used, to create a contemporary feel that is young and approachable. The promotional print campaign aims at highlighting the influence of Greek on words used in English, in this instance, select disciplines from the program itself.
Identity design, Advertising
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