The Sea Mercy identity is the visual representation of an international organization whose mission is to aid Pacific islanders with health care and disaster relief.
The logo represents the hearts of the volunteers and the hearts of the islanders. Its wave-like shapes and blue color range are a statement to the close bond between Sea Mercy and the sea itself. The sea is the essential element — it is the life-blood of the people and at the same time brings on challenges to life itself. The sea is also the medium and conveyance by which Sea Mercy is able to help.