Rallis Greek Eats

Authentically Greek
BRAND | VISUAL IDENTITY

Rallis is one of the top-rated Greek restaurants in Bangkok, Thailand. With its street-food style cuisine, Rallis uses imported and local ingredients for an authentic, yet modern take on Greek eats.

The first goal was to marry authenticity with a more contemporary aesthetic that would appeal to all ages. The second, was to create a flexible mark that could be used both to create a cohesive restaurant identity, as well as in packaging a custom line of products to be sold in stores.

It’s easy to fall into clichés when developing a Greek-inspired visual identity. The Rallis logo uses familiar elements in its logotype which most will associate with the land of Olympians, while at the same time the typography draws inspiration from traditional signage that can be found at local coffee shops (kafeneia) and taverns.